Case Study

Pricing Platform Integration with ServiceNow

A scoped ServiceNow application integrating a cloud-native pricing platform via MCP to deliver real-time pricing insights, negotiation guidance, and quote creation within Sales and Order Management

Business Challenge

• Pricing decisions made without real-time guidance result in inconsistent discounting, margin leakage, and lost deals
• Win rates decline as reps apply arbitrary discounts with no visibility into what pricing levels actually close business
• Pricing strategies defined in back-office systems remain siloed — never reaching the rep at the critical moment of quoting
• Constant context-switching between ServiceNow and separate pricing tools disrupts workflow continuity and slows the quoting process

The objective was to:

Build a ServiceNow application integrated with the customer’s pricing platform to enable pricing insights and quote creation within Sales and Order Management.

Solution

• Delivered a scoped ServiceNow application integrated with the customer’s pricing platform via MCP, bringing pricing intelligence into Sales and Order Management
• Enables reps to import pricing suggestions and view win rates, floor, target, and stretch values directly in ServiceNow
• Quote creation and enrichment available within ServiceNow, eliminating system switching
• Exposes MCP tools for customers to optionally configure their own AI capabilities in ServiceNow

Key capabilities include:

• Pricing intelligence embedded at the point of quoting — win rate, floor, target, and stretch recommendations
• Quote creation and enrichment within ServiceNow Sales and Order Management
• Product and account-linked pricing suggestions for improved deal accuracy and margin protection
• MCP tools available for optional, customer-managed AI configuration and integration
• Now Assist integration support for AI-driven pricing guidance within ServiceNow

Business Impact & Value

Operational Impact

• Reduced manual effort in accessing and interpreting pricing data by embedding intelligence directly into ServiceNow Sales and Order Management
• Faster quote creation and AI-assisted decision-making via MCP and Now Assist integration
• Pricing strategy now reaches sales reps at the exact moment of quoting — closing the gap between back-office planning and front-line execution

End-User Impact

• Sales reps access real-time pricing insights and AI-driven negotiation guidance directly within ServiceNow — no system switching required
• Faster, more confident quote creation using MCP-enabled workflows and Now Assist recommendations

Summary

The project delivers a ServiceNow integration with the customer’s pricing platform that brings pricing insights into Sales and Order Management and supports quote creation within ServiceNow.

Talk with our experts

For USA

Raphael Holdermann

Co-founder & Chief Customer Officer at Teiva Systems USA

Raphael is a client-focused leader known for his big-picture business vision and entrepreneurial acumen, having successfully launched organizations, turned around challenged businesses and rapidly scaled programs for small to large enterprises in the ServiceNow ecosystem.

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Dach region (Germany, Switzerland & Austria)

Kostya Bazanov

Co-Founder & Director at Teiva Systems Germany

Kostya has been developing and extending the business footprint of Teiva Systems in the DACH region. Being a trusted advisor and a ServiceNow solution architect since 2012, he offers reliable and quality business and IT solutions, products, and services to our clients.

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Other countries

Oleksii Konakhovych

Co-Founder & CTO at Teiva Systems

Oleksii working with ServiceNow since 2007 and inspired by the opportunity to build a process design and platform architecture. Oleksii using a years of experience to be a few steps ahead of the challenges. Our customer will have the best result and noticeable improvements in the quality of work.

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