World Forum 2025: Where AI Becomes Action

World Forum 2025 once again proved why it stands at the heart of the global ServiceNow community. Hosted annually across global innovation hubs, including Munich and Amsterdam, the forum brought together industry leaders, partners, customers, and visionaries around one powerful question: how is AI redefining the way we work, lead, and create value?

More than a conference, World Forum was a moment of true alignment—where strategy met technology, and ambition met execution.

What We Saw and Experienced at World Forum

Throughout the events, the focus was firmly on real-world impact. We heard directly from ServiceNow leaders and customers who are actively using AI to streamline operations, reduce friction, and elevate both employee and customer experiences. These were not abstract visions of the future, but concrete examples of organizations moving from experimentation to execution. For us, the forum is first and foremost an opportunity to connect in person with everyone working across the ServiceNow ecosystem, strengthening relationships and sharing perspectives face to face.

Conversations naturally flowed between strategy and hands-on application. AI was discussed as something deeply embedded into everyday workflows, decision-making, and service delivery—not as a standalone capability. A recurring theme was clear: the true power of AI lies in how well it supports people and enables better outcomes.

Beyond the sessions, the informal moments mattered just as much. Conversations at the Expo, during breaks, and at community gatherings revealed the true strength of the ServiceNow ecosystem—open, collaborative, and deeply committed to learning and building together. Across both forums, one of the strongest messages centered on leadership and trust. AI marks a turning point comparable to the iPhone moment, yet technology alone will not define success. The organizations that truly move forward will be those that prioritize responsible adoption, transparency, and empowering people to work differently and more effectively.

World Forum Munich 2025: A Milestone for the Ecosystem

The Munich World Forum 2025 stood out as a particularly meaningful milestone. With a strong lineup of speakers and deep discussions around AI, leadership, and transformation, the event explored how organizations can turn AI ambition into measurable business outcomes.

Key Speakers

• Professor Dr. Miriam Meckel – Co-founder and Executive Chairwoman at ada, Professor, and bestselling author. A leading voice on AI and leadership, she shared powerful insights on trust, transformation, and the human side of AI.
• Dr. Léa Steinacker – Co-founder and Executive Chairwoman at ada, social scientist, bestselling author, and Forbes 30 Under 30 honoree, driving critical conversations on AI ethics and organizational innovation.
• Rüdiger Rath – CEO of CANCOM, bringing more than 25 years of international IT leadership experience and perspectives on large-scale digital transformation.
• Dave Wright – Chief Innovation Officer at ServiceNow, emphasizing the importance of keeping people at the center of AI-driven workplace innovation.

For Teiva, Munich was especially significant. Our team—Natali Khodak, Yehor Samkov and  Oleksii Karun had the opportunity to meet with the wider ServiceNow University and ecosystem teams. It was the largest and most impactful ServiceNow gathering for us to date, allowing us to reflect on past collaborations and align closely on future initiatives and partnerships.

World Forum Amsterdam 2025: Expanding the Conversation

The Amsterdam World Forum 2025 continued this momentum, adding fresh perspectives on performance, leadership, and enterprise-scale AI adoption. Represented by Kostya Bazanov, with 12+ years in the ServiceNow ecosystem, and Natali Khodak, with 10+ years of training experience, Teiva joined industry leaders and peers to exchange insights on AI-driven transformation, operational excellence, and the future of work.

Featured Speakers

• Michael Johnson – Olympic Champion, Founder and CEO of Michael Johnson Performance. A world-record holder in the 200m and 400m, Michael Johnson shared lessons from elite sport, focusing on teamwork, resilience, and adapting to achieve peak performance—principles highly relevant in today’s fast-changing business environment.
• Tekin Mentes – Chief Data and AI Officer at Shell. Tekin spoke about deploying data and AI at global scale, highlighting how technological innovation and organizational transformation enable more efficient operations, sustainable production, and a future-ready energy system.
• Amy Lokey – EVP and Chief Experience Officer (CXO) at ServiceNow. Amy shared how ServiceNow is transforming experiences through AI-powered, intuitive solutions that anticipate user needs and significantly boost productivity.

As in Munich, Amsterdam concluded with a strong sense of alignment and forward momentum.
That’s a wrap on World Forum Amsterdam—a transformative event exploring where the world puts AI to work.

Why World Forum Matters

World Forum is more than an annual event. It is a catalyst for collaboration, learning, and progress. For the ServiceNow community, it creates a space where ideas turn into action, partnerships deepen, and the future of work takes shape.

That’s a wrap on World Forum 2025.
A truly transformative experience exploring where the world puts AI to work—and one that sets the stage for what comes next.

Where to Meet Teiva Next

Let’s continue the conversation at upcoming ServiceNow events:

Sales Kickoff 2026 / Partner kickoff

Meet: Alexey Klimenko, Co-Founder at Teiva Systems  and Raphael Holdermann, CCO at Teiva Systems

ServiceNow Knowledge 2026

(Image credit: ServiceNow)

The flagship ServiceNow event for learning, innovation, and community collaboration.

Kostya Bazanov, Managing Director, Jan 22, 2026