ServiceNow App Development & Customization

Whether you need apps to interact with customers or to ensure proper workflow organization of the in-house processes within the company, in the digital age, the value of custom-made apps cannot be denied. However, here comes the pitfall: custom app development might often be quite a challenging and costly task.

Many businesses and organizations fail to achieve their goals while sacrificing efficiency. This quick research explores how the ServiceNow workflow automation solutions help businesses avoid this common mistake.

Today we are going to find out:

• How MVPs help businesses get better feedback.
• How to develop and customize apps without writing a code.
• How the integration of web and mobile apps can benefit your business.
• How ServiceNow app customization and automation services ensure your proper interaction with the target audience.

The Importance of Rapid Prototyping in App Development

According to Ian Blair, one of the most common mistakes in mobile app development is not creating a Minimum Viable Product or app prototype, in simple words. The issue here is that MPV development is necessary to test the performance of the key features of your app and get valid feedback from the users. 

Whether you mean scoped apps for isolated departments or global solutions for the whole system, the efficiency of the app is determined not by its extra features, but by its key functionality, and here is where ServiceNow Build on Now app development might be handy.

Automation of the app prototyping process is an efficiency-oriented choice since you don’t spend time writing code and integrating it with all the necessary databases. Once everything all business systems are connected to the Now platform, app prototyping becomes a simple drag-and-drop of pre-built components.

Take a look at the illustrative roadmap for the ServiceNow mobile app development prototyping: 

Low-Code/No-Code Development as Your Efficiency Booster

According to recent research, no-code and low-code development make the app development process 90% faster. It seems that these statistics would be totally enough to prove the efficiency of this approach. However, to make it more clear, let’s take a closer look at what you can get with ServiceNow application development (AppDev).

ServiceNow low-code development is a must-use service for any enterprise that strives for maximum efficiency and minimum cost. No need to write intricate code or devise sophisticated roadmaps — all you need to do here is to come up with the app idea, realize its goals and the target audience, and start building an app using pre-written code and templates.

Take a look at this comparison table to understand how ServiceNow app engine development on low- or no-code boosts the efficiency of the whole process:

The Supremacy of Integrated Databases

Although almost 62% of traffic comes from mobile apps, it doesn’t mean that your business should neglect such advantages of web apps as supreme compatibility, ease of access, and cost-efficiency for users. At the same time, with ServiceNow enterprise Saas app development, there will be no need to duplicate your effort to create and customize both mobile and web apps.

ServiceNow service portal development enables efficient integration of those two codebases. At the same time, access to everything through one system instead of separate databases is a smooth way to integrate your apps with third-party solutions, like different CRMs, ERPs, or Cloud Services.

FAQ

Does my business need ServiceNow scoped apps development?

Scoped apps are designed for enterprise departments that deal with isolated data and therefore, need isolated solutions. For larger departments, that need data from all the databases, like the customer support department or financial department, your organization might need global apps.

Why do you need ServiceNow rapid prototyping?

MVP development helps you get feedback on the app performance and based on that, use all the necessary capabilities of the ServiceNow UI/UX customization to improve both its functional performance and usability.

What are the main advantages of ServiceNow low-code app development?

Time- and cost-efficiency are the key reasons why more and more enterprises opt for low-code app development.

Oleksii Konakhovych, CTO, Apr 15, 2025