ServiceNow’s Reimagined Partner Program: Our Take from the Partner Kickoff

At ServiceNow Partner Kickoff in Las Vegas, one thing was very clear: the ecosystem is entering a new phase. AI is no longer experimental. It is operational, scalable, and increasingly partner-led.

Teiva Systems was represented at the event by Alexey Klimenko, Co-Founder of Teiva Systems, and Raphael Holdermann, Chief Commercial Officer, and the announcements around the enhanced global Partner Program strongly resonated with what we are already seeing in the market – customers want outcomes, speed, and real AI-driven value, not isolated innovation.

Opening the ecosystem for real AI innovation

The reimagined Build Program marks an important shift in how ServiceNow approaches partner innovation. By lowering the barrier to entry and creating clearer tiers — from Access and Registered through to Elite – ServiceNow is effectively broadening the funnel of innovation while still rewarding maturity and impact.

From our perspective, this is critical. AI agents and workflow automation are not one-size-fits-all. Real value comes from domain expertise, industry context, and deep understanding of customer pain points. Opening the ecosystem to more ISVs, developers, and technology partners allows innovation to happen closer to the customer – where it should be.

At Teiva Systems, we see this as a strong signal that ServiceNow understands the importance of specialized partner-built solutions, not just core platform capabilities. The strengthened role of the ServiceNow Store as a global marketplace reinforces this further, creating a clear route from idea to monetization.

From experimentation to AI at scale

A recurring theme throughout the event was the transition from AI experimentation to AI at scale. This aligns directly with what we hear from enterprises every day. Customers are no longer asking if they should use AI – they are asking how to deploy it securely, responsibly, and with measurable outcomes.

Partners play a decisive role here. We are often the bridge between platform potential and real-world implementation. The enhanced Partner Program acknowledges this reality by positioning partners as co-innovators, not just delivery arms.

The ability to build, certify, and distribute AI agents directly on the ServiceNow AI Platform creates a strong foundation for scalable, repeatable value. For partners like Teiva Systems, this makes it easier to focus on solving concrete business problems rather than navigating fragmented programs or unclear paths to market.

Unified investments that reduce friction

One of the most practical and welcome changes announced is the unified investment portfolio and simplified pricing model. Historically, complexity in partner programs can slow innovation and distract from what matters most – building and delivering value.

The introduction of aligned investments such as Market Development Funds (MDF), Strategic Investment Funds (SIF), and clearly structured incentives across sell-through, deployment, and specialization shows a more mature and partner-centric approach.

Equally important is the move to a single annual membership fee globally. This may seem like a small change, but in reality, it removes friction and uncertainty, especially for growing partners and innovators entering the ecosystem. It reflects that ServiceNow is actively listening to partner feedback – something we experienced firsthand during discussions at the event.

What this means for customers

Ultimately, these changes are not just about partners – they are about customers. A broader, better-supported partner ecosystem means:

• Faster deployment of AI-driven workflows
• More industry- and use-case-specific solutions
• Stronger governance, security, and integration by design
• Clearer accountability for outcomes

As enterprises look to operationalize AI across IT, operations, HR, security, and customer workflows, partners will increasingly define the success of those initiatives.

Our outlook as Teiva Systems

Attending Partner Kickoff reinforced our belief that the future of the ServiceNow ecosystem will be partner-powered, AI-native, and outcome-driven. The reimagined Partner Program creates the conditions for exactly that.

For Teiva Systems, this evolution aligns strongly with our strategy: combining deep ServiceNow expertise with practical AI-driven solutions that deliver measurable business impact. We see significant opportunity ahead – not just to build smarter technology, but to help customers navigate complexity and scale AI with confidence.

ServiceNow’s enhanced Partner Program is more than a structural update. It is a clear statement about where the platform – and the ecosystem around it – is heading. And from what we saw and heard in Las Vegas, that direction is both ambitious and grounded in real partner collaboration.

Learn more here!

Kostya Bazanov, Managing Director, Jan 27, 2026