Case Study

AI Agent for Prospective Students

A conversational AI agent that delivers instant, accurate, and personalized answers 24/7, reducing costly human support and enabling universities to handle high inquiry volumes while improving the student experience.

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About the customer:

U.S.-based EdTech innovator focused on transforming the higher education experience through Agentic AI solutions. The company helps universities and colleges deliver streamlined, automated, and personalized services for students, staff, and administrators by integrating AI into existing campus systems such as ServiceNow.

Industry: Higher Education / EdTech

Headquarters: USA

Cooperation period: 6 month

Employees: 1000+

Website: NDA

Executive Summary

Universities often struggle with thousands of repetitive inquiries from prospective students, especially outside of working hours. Traditional human support is costly and inconsistent, while static websites fail to meet student expectations for instant, accurate answers.

To address this, our client partnered with us to build “Ask me,” a conversational AI agent designed to provide prospective students with timely, accurate, and institution-specific responses 24/7.

Business Challenge

Ensure prospective students receive consistent, accurate answers around the clock.

Scale outreach without adding staff.

Reduce the workload on admissions and student support teams.

Solution & Business Value

Solution Approach:

Conversational AI Deployment:

Custom-trained AI powered by OpenAI and enriched with institutional data.

Knowledge Transfer:

Clear documentation and support for client-managed hosting and retraining.

User-Centric Design:

Floating widget and intuitive UI/UX for student accessibility.

ServiceNow Integration:

Secure API connections with Knowledge Base and AI Interaction table for real-time updates.

Architecture:

Four-container model (frontend, backend, dual databases) deployed on external cloud environments (AWS/Azure).

Business Value Delivered:

  • 24/7 intelligent student engagement.
  • Operational load reduced on admissions and support staff.
  • Improved accuracy and consistency of information.
  • Scalable model applicable across multiple campuses.

Value foValue for End Customers:

  • Immediate, reliable answers without waiting for office hours.
  • Easier navigation through complex admissions and financial aid processes.
  • More personalized and engaging pre-enrollment experience.

Value for the B2B Client:

  • Reduced staffing costs by automating repetitive inquiries.
  • Strengthened student recruitment and conversion pipeline.
  • Data-driven insights from AI interaction logs to improve communication strategy.
  • Faster institutional responsiveness and improved reputation for student services.

Use Cases Covered by the Application

Admissions inquiries (application status, requirements, deadlines).
Financial aid and scholarship questions.
Program/course details.
Campus services and general FAQs.

Technologies and Tools

Talk with our experts

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For USA

Raphael Holdermann

Co-founder & Chief Customer Officer at Teiva Systems USA

Raphael is a client-focused leader known for his big-picture business vision and entrepreneurial acumen, having successfully launched organizations, turned around challenged businesses and rapidly scaled programs for small to large enterprises in the ServiceNow ecosystem.

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Dach region (Germany, Switzerland & Austria)

Kostya Bazanov

Co-Founder & Director at Teiva Systems Germany

Kostya has been developing and extending the business footprint of Teiva Systems in the DACH region. Being a trusted advisor and a ServiceNow solution architect since 2012, he offers reliable and quality business and IT solutions, products, and services to our clients.

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Other countries

Oleksii Konakhovych

Co-Founder & CTO at Teiva Systems

Oleksii working with ServiceNow since 2007 and inspired by the opportunity to build a process design and platform architecture. Oleksii using a years of experience to be a few steps ahead of the challenges. Our customer will have the best result and noticeable improvements in the quality of work.

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